Connect with and attract your audience by viewing your business through my lens.
Storytelling for equestrian businesses...
But a blurry snapshot and a line of text just won’t cut it, so you waste hours trying to create content that reflects your professionalism and expertise.
You’re an equine professional,
not a marketing master.
But you chose your career to spend your days working with horses, not trapped behind a laptop competing for likes and comments.
In our digital society, consistent, engaging content is key to getting viewers out from behind their phones and into your client list.
As a former professional in the publishing industry for over a decade and a photographer since 2017, I am uniquely skilled with the gift of storytelling both visually and through written word. Together with your vision, we can create a website and brand voice unique to your business and relatable to your audience.
Knowing what you do for others is not enough. In this digital age, showing what you do sets you apart from your competitors.
Your services are valuable and should be marketed to your audience in a heartfelt, compelling way. That’s where I step in. I want to work with you collaboratively to showcase what, where, and most importantly why you work within the equestrian industry.
Professional, specialized branding photography, means better marketing results without wasting your valuable, already limited time.
You’re a driven small business owner wanting to up your visual game and stand out from your competition.
You see the value in engaging, scroll-stopping imagery, but your time and skills are better served focusing on your customers.
You—and your audiences—are bored of the same, tired 10 photos you’ve used since 2009.
You’re marketing in many ways and you need images that cohesively tell your story across all platforms and mediums.
You know an outsider won’t fully grasp your brand’s message, and you’re seeking a fellow equestrian to collaborate on your vision.
Equestrian Branding Photography is for you if…
Showcasing the mission of your non-profit is no small feat. Stock images and phone snapshots just can’t convey the weight of your mission nor generate the engagement your non-profit needs from the equine community. From your website to your educational materials, photographs should highlight your facilities, programs, staff, volunteers in heartfelt detail while evoking the emotions needed to generate interest, resources and donations from horse lovers around the world.
Trainer, coach, mentor, cheerleader, caretaker—you already wear too many hats to waste valuable time fighting for attention amidst the mass of other horse professionals. High-caliber brand photography on your website and digital marketing instantly communicates your values, expertise, program details, and level of care to your ideal clients. When less time is spent drumming up customers, you can focus more energy on serving your riders and horses how you know best.
Whether you’re a farrier, bodyworker, chiropractor, braider or saddle fitter, your time is precious and your brand is valuable. Before a horse owner will hire you, she must know what you do and who you are, and trust you with her horse’s health and wellbeing. Visually engaging brand photography showcases your methods, care and diligence, while helping a potential customer envision herself as a happy client.
You devote hours to cultivating your facility’s environment, amenities and experience—and that attention to detail shouldn’t go unnoticed by potential customers. Comprehensive branding images that cohesively highlights your program’s history, values, features, facilities and diligent care draws eyes—and more customers—to your business.
Please inquire for discounts available to non profit organizations.
Meadow Woods Magna Wave
"Bethany's high quality images captured the attention of my target audience in this 'quick swipe" digital world, but, also, thanks to Bethany's coaching, I have a more clear idea of the message I want to convey to my current and future clients about what my company has to offer."
Ashley Madison, CEO
"When I think of what I would have been able to produce on my own for marketing purposes, it would have taken me countless hours of work and effort and the results would not have held a candle to what Bethany was able to produce in one session."
Yellow Wood Dressage
Kristen Kovatch Bentley, Communications Manager
"Bethany's passion for her work is infectious and it shows in the beautiful images that she captures."
Retired Racehorse Project
Lisa Dolny, owner
“From the beginning stages of planning each “story” of my business to the final stages of sharing suggestions of how to use the photos, Bethany was there for it all!"
LISA DOLNY PHOTOGRAPHY
Personnel preparations guide to assist with ensuring your staff are visually consistent with your brand and your final images are professional and appealing to your all audiences (as applicable)
Facility preparations guide to assist with ensuring your location is camera ready (as applicable)
Complete shoot day schedule
YOU'LL RECEIVE BEFORE YOUR SHOOT:
Once a date has been booked for your shoot, we'll hop on a video conference call to identify your brand's story, your marketing goals, and your vision. We'll also discuss every aspect of your shoot from clothing to location to an efficient timeline for our day. Once all questions have been answered, I'll email you a complete schedule for the day's events to assist with coordinating applicable personnel, horses, and activities.
Positive, flexible leader - I provide plenty of gentle guidance to all participants both in front of and behind the camera to ensure your visual goals are met and all participants feel confident about the day.
Experienced equine photographer and horse owner - I understand we may need to rearrange or revisit certain elements of the day due to unexpected behaviors of our equine participants. Unlike non-equine photographers, I know how to work with or around these types of unique concerns should they occur.
A fun, relaxed atmosphere - all the pre-planning ensures we are all well prepared for the day.
YOU CAN EXPECT:
The photoshoot is designed around your brand to tell the story of your business - both the services you offer and the qualities you share with your clients - to create an atmosphere of trust and community. As your photographer and shoot's creative director, I'm helping ensure all elements run smoothly and the atmosphere is positive, fun, and encouraging.
PERPETUAL COMMERCIAL LICENSE PERMITTING USE OF IMAGES ON ALL ONLINE AND PRINT OUTLETS TO INCLUDE SOCIAL MEDIA, WEBSITES, ONLINE STORES, BROCHURES, DIGITAL MARKETING, AND PRESS MATERIALS.
DIGITAL IMAGE USE STRATEGY GUIDE
usb copy of digital images
online file storage for 1 year
password protected online gallery
100+ full resolution digitals
IN THE FINAL DELIVERY:
2-4 weeks following your shoot, you'll receive all fully retouched images designed to tell your story, engage your clients, and elevate your digital presence. Images are delivered in a private online gallery as both full resolution files for printing and watermarked files for social media platforms and come with a commercial use license as well as a helpful strategy guide to get you started.
product & Merchandise photography, brand refreshers, and single campaign content
NO INTEREST payment plans available.
Discounts available for 501(c)(3) non-profits or Veteran owned businesses.
Plans do not include applicable travel fees.
individual service providers, solopreneurs, influencers, small farms, and single facilities
large facilities, multi faceted organizations, large staff, and event branding
"Bethany's imagery did exactly what we wanted
- it attracted and connected us to an audience of passionate horse lovers."
WB THERAPY LLC