Tucked into the woods of Lincoln, MA, Berryfield Dressage is a quiet, elegant corner of the world where horses are placed at the center of the design, the rhythm, and the heart of the place.
Originally built in 1996 and known for its legacy as a horse farm, Berryfield has been lovingly reimagined as a boutique dressage facility. Owner Betsy Dangel purchased the farm in 2021 with a clear vision: to create a space that was not only beautiful, but functional and deeply horse-centered. From the heated indoor to the generous paddocks and thoughtful landscaping, every detail reflects that dream.
Betsy, an amateur-owner dressage rider herself, brings a personal passion to the sport, a passion that is evident in how she’s built her team and the feel of the farm itself. At the core of that team is head trainer and rider Callie O’Connell, a decorated international competitor and USDF gold medalist whose approach to training is rooted in trust, feel, and patience. Callie’s competitive record speaks for itself, but it’s her commitment to the horse’s wellbeing, both mentally and physically, that defines her work at Berryfield.
Our branding session aimed to capture exactly that: the elegance of the facility, the professionalism of the program, and the quiet excellence that defines daily life at Berryfield. From portraits to candid training moments, we focused on creating a library of visuals that will serve both digital storytelling and long-term marketing needs.
This is a place where vision and execution meet, and where the horses always come first.
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